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The Death of Authenticity
The authentic experience. That is something very marketable. Be it your survival-trip with your buddy or that handmade leather bag you just bought on a shopify-store on the interwebs. Authenticity sells and sounds good. But, does it even exist anymore?
In a lightning fast society that has grown progressively more formulaic for the past couple of decades, especially since social media took over our lifes, does authenticity even exist anymore. Do we really crave for it, collectively? Or is it just me? What does it even mean?
What follows are my personal observations about our culture and society.
Social Media and Smartphones
With social media popping into our society things changed. A lot and fast. Many of us have become obsessed with “stardom” no matter how puny and tiny it might be compared to actual celebs. Every like and comment matters. To get the most interaction, some of us lead a life for the people, through the lens of their own smartphone. For their followers.
Enjoy that food just for what it is?
Not before it’s been perfectly framed, photographed and processed through at least one cool filter. Up it goes into the interwebs, for a few fleeting moments…
